Public Relations Specialists pay in the United States

Goes furthest in District of Columbia
·Arts, Design and Media·
283k jobs
Biggest filer Richemont North America, Inc.4 certified filings on public record
$35.94/hr median
283,380 employed
+2% to 2035
54% AI exposure
Bachelor's degree
54 states reported
and more...

What this work is

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

Where the money actually goes furthest

District of Columbia pays the most both before and after cost of living — $102,740, worth $93,484 once local prices are counted.

Pay by state

54 states and territories publish a median for this occupation. Switch the ranking to see how much the order changes.

Adjusted for what things cost in that state.

Median pay for Public Relations Specialists by state, ranked by what it is worth locally
StateHourlyAnnualWorth locallyAfter state taxJobs
District of Columbia$49.40/hr$102,740$93,484$96,84816,720
Connecticut$40.86/hr$84,990$82,028$81,0651,910
Washington$42.05/hr$87,470$81,740$87,4706,430
Virginia$38.65/hr$80,380$79,505$76,5049,990
North Dakota$33.79/hr$70,280$79,001$70,139640
Colorado$38.79/hr$80,680$78,292$77,8717,410
California$40.88/hr$85,030$76,797$81,09532,710
Illinois$36.72/hr$76,380$76,410$72,7366,200
Delaware$36.59/hr$76,120$76,264$72,327930
Georgia$35.19/hr$73,200$76,020$70,0236,860
Rhode Island$37.28/hr$77,540$75,811$75,0271,140
Maryland$38.25/hr$79,560$75,800$75,9614,190
Massachusetts$38.30/hr$79,660$75,321$75,6776,760
New York$39.06/hr$81,250$75,287$77,38628,250
Arkansas$31.25/hr$65,000$74,764$62,641980
New Mexico$33.03/hr$68,700$74,503$66,4461,130
Oklahoma$31.21/hr$64,920$73,907$62,3262,280
Nevada$35.50/hr$73,840$73,854$73,8401,600
New Jersey$38.52/hr$80,130$73,642$77,1514,980
South Dakota$31.02/hr$64,520$72,829$64,520210
Wyoming$32.45/hr$67,490$72,812$67,490480
Oregon$36.01/hr$74,900$72,465$68,8874,510
Kansas$31.18/hr$64,860$72,010$61,5292,340
Iowa$30.27/hr$62,970$71,752$61,1312,890
Wisconsin$32.33/hr$67,240$71,455$64,7734,410
North Carolina$32.32/hr$67,230$71,271$64,9149,910
New Hampshire$35.23/hr$73,280$70,346$73,2801,140
Ohio$31.18/hr$64,840$69,893$63,7736,670
Minnesota$32.99/hr$68,620$69,580$65,4178,260
Indiana$31.20/hr$64,900$69,538$62,9833,750
Alabama$29.67/hr$61,710$69,477$58,8142,410
Mississippi$28.75/hr$59,810$68,786$57,279950
Nebraska$29.70/hr$61,780$68,568$59,4771,590
Louisiana$29.07/hr$60,470$68,552$59,0301,710
Alaska$33.68/hr$70,050$68,434$70,050640
Michigan$31.39/hr$65,300$67,865$62,7627,510
Vermont$31.76/hr$66,060$67,435$63,6371,260
Montana$30.66/hr$63,780$67,385$61,1311,760
Missouri$29.39/hr$61,130$67,308$59,1134,820
Texas$31.33/hr$65,160$67,133$65,16025,220
South Carolina$30.16/hr$62,730$66,912$60,4232,950
Kentucky$28.92/hr$60,150$66,714$57,8702,580
Tennessee$29.28/hr$60,900$66,289$60,9003,380
Arizona$32.07/hr$66,710$66,259$65,4075,350
Maine$30.02/hr$62,450$64,348$59,4741,400
Idaho$29.38/hr$61,110$63,996$58,6441,220
Utah$30.13/hr$62,670$63,392$59,8181,800
West Virginia$27.27/hr$56,730$63,385$54,821350
Florida$30.61/hr$63,660$61,560$63,66017,820
Pennsylvania$27.62/hr$57,460$58,891$55,69511,180
Hawaii$30.71/hr$63,880$58,099$60,4681,800
Virgin Islands$28.84/hr$59,990Not publishedNot published60
Guam$23.30/hr$48,460Not publishedNot publishedNot published
Puerto Rico$21.61/hr$44,950Not publishedNot published520

National median for comparison: $74,750. “Worth locally” divides pay by the area’s price level, so a figure above the headline means money goes further there than the US average.

$74,750/year

$35.94/hr an hour, national median

Across the states

$33,770$149,120

25th to 75th percentile, lowest and highest state

Drop your résumé — it never leaves your browser

How much of this job could software do?

54%Moderate exposure
Hands, places, peopleLanguage and information

Both methods agree closely.

Method 1 — ability mix58%

Cognitive share of O*NET ability importance (element families 1.A.1–1.A.4), O*NET 31.0

Method 2 — task content49%

Importance-weighted share of O*NET tasks classed as language or information work, O*NET 31.0

What this does and does not mean

Exposure means a model could plausibly do a meaningful share of the tasks in this job. It is not a forecast that the job disappears, and it says nothing about whether any employer will actually automate it.

For what the labour market expects, the Bureau of Labor Statistics projects employment in this occupation to change by +2% between 2025 and 2035, with about 23,000 openings a year.

Which parts are exposed

  • Respond to requests for information from the media or designate an appropriate spokesperson or information source.
  • Post and update content on the company's Web site and social media outlets.
  • Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
  • Write press releases or other media communications to promote clients.
  • Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
  • Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.

Amber marks language and information work. Green marks tasks that need a person in a place.

What named employers said they would pay

From certified US Department of Labor visa filings. These are wages employers committed to for sponsored roles — not company-wide averages, and not necessarily what everyone in the job earns. Cells with fewer than three filings are withheld so no individual’s pay is identifiable.

EmployerRole as filedState25thMedian75thFilings
Richemont North America, Inc.Client Development Project ManagerNY$62,400$81,200$107,6204
WLAB INNOVATION INC.Public Relationship SpecialistNY$83,000$83,000$83,0004
New Beginnings Creator Network CorpAccount ManagerCA$69,368$69,368$77,3863
Rubik Built, LLCPublic Relations SpecialistCA$83,750$90,000$90,0003
LingoAce Academy IncPublic Relations SpecialistCA$101,920$101,920$101,9203
Nordic West Office, Inc.Public Relations SpecialistDC$63,857$66,000$66,0003
Louisiana Tech UniversityAssistant Athletic Dir. for Video Operations & Creative Ser.LA$60,000$60,000$60,0003
NASUFUN Corp.PUBLIC RELATIONS SPECIALISTMA$87,734$87,734$87,7343
Commonwealth of Massachusetts/Office of the GovernorDirector of Multicultural MediaMA$94,738$94,738$94,7383
The Curators of the University of MissouriSr. Strategic Communications AssociateMO$64,200$64,200$65,7003
BERKELEY EDUCATIONAL SERVICES OF NEW YORKAssociate Director - Global AllianceNY$75,254$75,254$75,2543
J Public Relations, Inc.Senior Account SupervisorNY$73,750$77,500$81,2503
Davines North America, Inc.Manager, Marketing, Color & StylingNY$116,000$116,000$116,0003
PMG Worldwide LLCClient Strategy LeadNY$117,832$127,897$127,8973

Where public relations specialists move next

Occupations that share most of this one’s skills, with the pay difference and the change in AI exposure.

Location

San Diego, CA, United States of America (SAN-San Diego Intl.)

Photograph by Yaroslav Shuraev.