Marketing Managers pay in the United States

Goes furthest in Massachusetts
·Management·
395k jobs
Biggest filer Amazon.com Services LLC151 certified filings on public record
$80.19/hr median
395,240 employed
+7% to 2035
51% AI exposure
Bachelor's degree
50 states reported
and more...

What this work is

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Where the money actually goes furthest

Massachusetts pays the most both before and after cost of living — $212,020, worth $200,472 once local prices are counted.

Pay by state

50 states and territories publish a median for this occupation. Switch the ranking to see how much the order changes.

Adjusted for what things cost in that state.

Median pay for Marketing Managers by state, ranked by what it is worth locally
StateHourlyAnnualWorth locallyAfter state taxJobs
Massachusetts$101.93/hr$212,020$200,472$201,41914,270
South Dakota$80.65/hr$167,750$189,355$167,750220
Virginia$90.30/hr$187,820$185,776$177,7666,890
Colorado$87.85/hr$182,730$177,321$175,5846,010
Minnesota$83.32/hr$173,300$175,725$162,4358,500
North Carolina$79.56/hr$165,480$175,426$158,98810,790
Montana$79.61/hr$165,580$174,939$156,925Not published
California$93.09/hr$193,620$174,873$179,58654,660
Wyoming$77.68/hr$161,580$174,323$161,580100
Kansas$74.28/hr$154,510$171,544$146,1761,570
New York$87.12/hr$181,200$167,902$171,37654,000
Georgia$77.29/hr$160,760$166,953$153,0398,510
New Jersey$86.56/hr$180,040$165,462$170,69713,510
Connecticut$81.36/hr$169,240$163,343$160,3355,800
Illinois$78.30/hr$162,860$162,925$154,93521,140
District of Columbia$85.18/hr$177,170$161,210$164,9513,470
Washington$82.82/hr$172,270$160,984$172,2708,880
Arkansas$65.63/hr$136,520$157,027$131,3721,860
Oregon$77.67/hr$161,560$156,308$147,5754,960
Pennsylvania$72.51/hr$150,810$154,565$146,18013,840
South Carolina$68.89/hr$143,290$152,842$135,9883,760
Texas$71.10/hr$147,880$152,359$147,88044,680
Iowa$63.04/hr$131,120$149,407$126,6922,210
Idaho$68.31/hr$142,090$148,800$135,3331,320
Maryland$74.11/hr$154,160$146,875$146,8196,510
Indiana$65.51/hr$136,260$145,998$132,2023,350
Oklahoma$61.02/hr$126,920$144,489$121,3811,420
Michigan$66.59/hr$138,510$143,951$132,8616,620
Missouri$62.76/hr$130,550$143,745$125,2706,550
Tennessee$63.46/hr$131,990$143,670$131,9907,730
Kentucky$61.98/hr$128,930$143,001$123,8991,930
Ohio$63.62/hr$132,330$142,643$129,40710,620
Wisconsin$64.23/hr$133,600$141,976$127,6164,890
Utah$67.23/hr$139,830$141,442$133,4676,100
North Dakota$60.38/hr$125,580$141,164$124,361180
Maine$65.09/hr$135,380$139,495$127,2521,320
Florida$68.57/hr$142,620$137,917$142,62024,820
New Hampshire$68.89/hr$143,280$137,544$143,2801,460
Louisiana$58.01/hr$120,650$136,775$117,405940
Alabama$57.77/hr$120,160$135,284$114,3421,540
New Mexico$59.13/hr$122,980$133,369$117,647800
Arizona$63.57/hr$132,220$131,326$129,2794,870
Nebraska$53.16/hr$110,570$122,719$105,7291,910
Mississippi$48.53/hr$100,940$116,089$96,599770
Alaska$55.90/hr$116,270$113,589$116,270240
West Virginia$47.48/hr$98,750$110,335$94,828300
Nevada$51.71/hr$107,550$107,571$107,5503,430
Hawaii$56.62/hr$117,770$107,112$110,262570
Virgin Islands$47.00/hr$97,760Not publishedNot published60
Guam$38.41/hr$79,890Not publishedNot published120

National median for comparison: $166,790. “Worth locally” divides pay by the area’s price level, so a figure above the headline means money goes further there than the US average.

$166,790/year

$80.19/hr an hour, national median

Across the states

$59,280$271,360

25th to 75th percentile, lowest and highest state

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How much of this job could software do?

51%Moderate exposure
Hands, places, peopleLanguage and information

The two methods broadly agree.

Method 1 — ability mix58%

Cognitive share of O*NET ability importance (element families 1.A.1–1.A.4), O*NET 31.0

Method 2 — task content43%

Importance-weighted share of O*NET tasks classed as language or information work, O*NET 31.0

What this does and does not mean

Exposure means a model could plausibly do a meaningful share of the tasks in this job. It is not a forecast that the job disappears, and it says nothing about whether any employer will actually automate it.

For what the labour market expects, the Bureau of Labor Statistics projects employment in this occupation to change by +7% between 2025 and 2035, with about 34,000 openings a year.

Which parts are exposed

  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
  • Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
  • Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
  • Develop pricing strategies, balancing firm objectives and customer satisfaction.

Amber marks language and information work. Green marks tasks that need a person in a place.

What named employers said they would pay

From certified US Department of Labor visa filings. These are wages employers committed to for sponsored roles — not company-wide averages, and not necessarily what everyone in the job earns. Cells with fewer than three filings are withheld so no individual’s pay is identifiable.

EmployerRole as filedState25thMedian75thFilings
Amazon.com Services LLCPrincipal, Product Management - TechnicalWA$141,950$154,700$169,550151
TT Commerce & Global Services LLCBrand Partnerships ManagerCA$193,925$245,000$296,50055
TT Commerce & Global Services LLCCreator and Affiliate Strategic Operations-Short VideoWA$148,000$197,000$266,00037
Amazon.com Services LLCPrincipal Product ManagementNY$152,200$166,870$192,67528
TikTok Inc.TikTok Shop - Category Creator Specialist - FashionCA$267,501$360,000$421,89719
TT Commerce & Global Services LLCProduct Marketing ManagerNY$173,750$208,013$217,46616
Amazon.com Services LLCProduct Manager IIICA$158,846$178,200$191,96314
Apple Inc.Strategic Business DevelopmentCA$229,662$234,823$258,78514
Amazon.com Services LLCProduct Manager IITX$143,000$154,990$162,60113
Amazon Web Services, Inc.Sr Mgr, Spec Acct Mgmt 67WA$148,625$156,707$174,12512
Intuit Inc.Staff Marketing Operations ManagerCA$181,359$198,115$209,52411
Meta Platforms, IncProduct ManagerCA$161,705$269,719$282,94010
Cummins Inc.Product Planning ManagerIN$134,080$134,080$159,5449
BYTEDANCE INC.Global Product Marketing ManagerCA$224,000$278,115$331,3008
Amazon.com Services LLCProduct Manager IIIVA$141,100$144,872$148,6008

Where marketing managers move next

Occupations that share most of this one’s skills, with the pay difference and the change in AI exposure.

Location

San Diego, CA, United States of America (SAN-San Diego Intl.)

Photograph by Vlada Karpovich.