Digital Marketing Strategist Resume Example & Writing Guide

Digital Marketing Strategist Resume Example
Learn how to create a winning Digital Marketing Strategist resume with our expert writing guide and resume example. Get hired with ease.
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Digital Marketing Strategist Resume Sample

Professional Summary

A results-driven digital marketing strategist with 5 years of experience. Skilled in developing and executing successful campaigns that increase brand visibility, engagement, and revenue. Strong knowledge of SEO, PPC, social media, email marketing, and content marketing. Works effectively in cross-functional teams and delivers outstanding results under pressure.

Experience

  • Digital Marketing Strategist

    ABC Company - San Francisco, CA

    July 2018 - Present

    • Develop and execute comprehensive marketing strategies for clients in various industries, including healthcare, education, and technology.
    • Conduct thorough market research and create detailed buyer personas to target the right audience with the right message.
    • Manage PPC campaigns on Google Ads and Bing Ads, optimizing ad copy, targeting, and bidding to increase conversion rates and lower costs.
    • Carry out advanced SEO tactics, such as keyword research, on-page optimization, link building, and site speed optimization, to improve organic traffic and rankings.
    • Create engaging social media content that resonates with the target audience and aligns with the brand's voice and values.
    • Implement lead generation tactics, such as email marketing and landing page optimization, to capture and nurture potential customers.
    • Analyze campaign performance regularly and provide detailed reports to clients, highlighting successes and areas for improvement.
  • Digital Marketing Specialist

    DEF Agency - Los Angeles, CA

    January 2016 - June 2018

    • Assisted senior marketers in planning and executing digital marketing campaigns for clients in multiple industries.
    • Managed social media accounts, including Facebook, Twitter, LinkedIn, and Instagram, by creating content calendars, writing copy, and engaging with followers.
    • Conducted keyword research and implemented on-page SEO tactics to improve website traffic and rankings.
    • Analyzed Google Analytics and other data sources to understand user behavior and optimize campaigns for maximum performance.
    • Assisted in the creation of email marketing campaigns and wrote engaging newsletter content to target different segments of the audience.
    • Collaborated with designers and developers to create visually appealing landing pages and banners that convert visitors into leads or customers.
    • Assisted in the management of PPC campaigns, including keyword research, ad copy creation, and budget management.

Education

  • Bachelor of Science in Marketing

    University of California, Los Angeles

    September 2012 - June 2016

Expert Tip

Proofread Carefully

Typos or grammatical errors can leave a bad impression. Always proofread your resume multiple times, and consider having a friend or mentor check it as well.

Digital Marketing Strategist Resume Writing Guide

Introduction

As the world moves towards digitalization, the importance of marketing has increased tenfolds in recent years. In this era, Digital Marketing Strategists are in high demand. They are responsible for designing and executing marketing campaigns and achieving the desired results. A well-crafted resume for a Digital Marketing Strategist can open doors to many lucrative opportunities.

Tips for Creating your Digital Marketing Strategist Resume

When creating your Digital Marketing Strategist resume, keep the following tips in mind:

  • Highlight your skills: Mention the skills you possess related to digital marketing such as SEO, SEM, PPC, SMM, etc.
  • Show your experience: Your experience in the field of digital marketing will speak volumes about your capabilities.
  • Emphasize your achievements: Quantify your achievements in the previous jobs. For example, you can mention that you increased the website traffic by 25%.
  • Use keywords: Use industry-relevant keywords to make your resume more searchable online.
  • Make it visually appealing: The use of bullet points, bold and italicizing the text will make your resume more attractive.

Information to Include

Here is a list of information that should be included in your Digital Marketing Strategist resume:

  • Full Name and Contact Information (Email Address, Phone Number, LinkedIn Profile)
  • Summary Statement
  • Professional Experience
  • Education and Certifications
  • Skills

Summary Statement

The summary statement should be a brief summary, highlighting your experience and achievements in the field of digital marketing. It should speak to the needs of the potential employer. Digital Marketing Strategist is a job that requires a plethora of skills such as creativity, analytical thinking, and leadership. You need to create a balance in your summary statement by highlighting the skills that the employer is looking for.

Professional Experience

List down the work experience of your previous jobs in a reverse chronological order. Start with the most recent job first and work backwards. Mention the name of the organization, your job title, your roles and responsibilities, and your accomplishments. Use bullet points to make it easier for the employer to scan the document.

Education and Certifications

List down your formal education and any digital marketing certification you may have obtained. Mention the name of the institution, the degree/certification, and the date of obtaining it.

Skills

In the skills section, highlight your skills related to digital marketing such as SEO, SEM, PPC, SMM, Google Analytics, and Google AdWords. Emphasize on the skills that match what the employer is looking for.

Conclusion

A well-crafted resume is the first step in landing your dream job. You need to show that you are the right candidate for the job by highlighting your relevant experience, qualifications, and skills. By following the tips and including all the relevant information, you can create an impressive Digital Marketing Strategist resume that will help you to stand out from other applicants.

Common Resume Writing Mistake

Using the Same Bullets

Repeating the same bullet points for different jobs can give an impression of redundancy. Tailor each point to reflect the unique aspects of each role.

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