Salesperson Interview Preparation

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Salesperson Interview Prep

1 Free Guide Here

Read this free guide below with common Salesperson interview questions

2 Mock Video Interview

Mock video interview with our virtual recruiter online.

3 Evaluation

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4 Feedback

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Expert Tip

Avoid Negative Comments About Previous Employers

Speaking negatively about previous employers or colleagues can leave a bad impression. Instead, focus on what you learned from past experiences.

Top 15 Salesperson Interview Questions and Answers

When seeking out top salespeople, there are certain skills and qualities that are critical to success. During the interview process, it's important to identify candidates who not only possess these skills, but who can also effectively articulate their experience and abilities. Here are the top 15 salesperson interview questions and answers to help you find the perfect candidate.

1. What makes you passionate about sales?

A great salesperson should not just be driven by money, rather they should have a genuine passion for sales. A good answer would be focused on the fulfillment they receive from helping clients find solutions to their problems and the satisfaction of closing a deal.

2. Describe your sales process:

Look for candidates who have a well-thought-out sales process that aligns with your company's values. A great answer would touch on identifying and qualifying leads, building relationships, and closing deals while ensuring client satisfaction and repeat business.

3. What is your experience in cold calling?

Cold calling is essential for acquiring new clients. Look for candidates with a proven track record in this area and who can share successful tactics they’ve used to secure new business.

4. How do you handle rejection?

A good salesperson should not take rejection personally. Instead, they should use it as an opportunity to understand why the prospect said no and use that feedback to improve their sales process. Be sure to probe for concrete examples of how candidates have turned rejection into success.

5. Can you explain a difficult sales situation you encountered and how you handled it?

Look for candidates who can share examples of challenging sales situations they’ve faced, and the tactics they used to overcome the obstacles. A great answer would show resilience, critical thinking, and problem-solving skills.

6. What do you think sets you apart as a salesperson?

Look for candidates who can clearly identify their unique selling proposition (USP) and explain how it has helped them close deals. A great answer would be focused on their ability to build great relationships and deliver solutions that meet the client's needs.

7. Have you ever sold to senior executives? If yes, how did you approach it?

Selling to senior executives can be challenging. Look for candidates who have experience selling to this audience and can share their thought process and tactics for success. A great answer would show respect and knowledge of the executive’s position and decision-making role.

8. What motivates you to reach your sales quota?

This question is designed to assess the candidate’s motivation for sales. Look for candidates that are self-motivated and prioritize exceeding their quota. A great answer would involve financial reward, recognition or a strong target to achieve bonuses.

9. Can you describe a time when you had to use strong negotiation skills to close a deal?

Negotiation skills are critical for getting the best deals for your company. Look for candidates who have experience in negotiating contracts and can share techniques that have worked well for them. A great answer would involve finding the win-win scenario for both parties.

10. How do you typically handle client complaints?

Dealing with client complaints is a normal part of a salesperson’s job. Look for candidates who can explain their process for resolving customer issues while also managing expectations. A solid answer would include steps to keep the client informed and how to handle it if the solution wasn't immediately available.

11. How important is product knowledge in sales, and how do you stay up to date with industry developments?

Product knowledge is vital for any salesperson. Look for candidates who have a deep understanding of your product or service and can effectively communicate it to clients. A great answer would demonstrate a strong desire to stay up to date on industry trends and incorporate that knowledge into the sales process.

12. How do you prioritize your sales activities?

Time management is crucial for successful salespeople. Look for candidates who have a prioritization process that balances new lead generation, nurturing existing leads, and closing deals. A great answer would show that time is prioritized based on income potential and expected return.

13. Can you walk me through your CRM process?

A customer relationship management system (CRM) can help streamline the sales process. Look for candidates who have experience with your company's CRM or a similar program and can clearly explain how it helps them manage their sales pipeline. The candidate should also explain what they do to systematically keep the CRM up-to-date.

14. Can you share specific examples of how you've prospect for new business?

Salespeople need a consistent strategy to identify and qualify new leads. Look for candidates who can show examples of how they’ve generated qualified leads in the past. A great answer would showcase varied tactics and networking skills.

15. Can you give an example of a time when you turned a ‘no’ into a ‘yes’?

Persistence is critical for successful salespeople. Look for candidates who can show an example of a time when they didn’t give up on a deal or prospect, and eventually turned the 'no' into a 'yes,' through excellent problem solving or relationship-building. A great answer would highlight tenacity, creative thinking, and strong communication skills.

By asking these salesperson interview questions and using the answers to evaluate the candidates, you can identify the best candidates who have the experience and qualities necessary to increase your sales.

How to Prepare for Salesperson Interview

Preparing for a salesperson interview can be a daunting task, especially if you're new to the field or haven't interviewed in a while. However, with the right preparation, you can feel confident and ready to impress your potential employer. Here are some tips on how to prepare for a salesperson interview.

Research the Company

Before you walk into your interview, you'll want to do your research on the company. Spend some time reviewing their website, social media accounts, and any recent news articles that mention the company. Pay attention to the company's values, mission statement, and the products or services they offer. This will help you tailor your answers during the interview to align with the company's vision.

Review Common Sales Interview Questions

There are a few common sales interview questions that you should prepare for ahead of time. These could include questions about your previous sales experience, how you handle rejection, or how you would manage a difficult customer. By reviewing these questions beforehand, you can feel confident in your answers and avoid getting caught off-guard during the interview.

Practice Your Sales Pitch

A key part of being a successful salesperson is having a strong sales pitch. Take some time to practice your pitch before the interview, and be ready to deliver it confidently and succinctly. Your pitch should highlight the benefits of the product or service you're selling, and how it can solve a customer's problem or meet their needs.

Dress Professionally

First impressions matter, so make sure you're dressed professionally for your interview. This means wearing business attire, such as a suit or dress pants and a blazer. Make sure your clothes are clean, pressed, and fit well. Pay attention to your grooming as well, such as making sure your hair is neat and your nails are trimmed.

Bring Your Sales Portfolio

As a salesperson, you'll likely have a portfolio of your past work and sales successes. Bring this portfolio with you to the interview, as it can be a great way to showcase your skills and experience. Make sure your portfolio is organized and easy to navigate, and be prepared to walk your interviewer through some of your previous sales work.


Preparing for a salesperson interview doesn't have to be intimidating. By doing your research, reviewing common questions, practicing your pitch, dressing professionally, and bringing your portfolio, you can feel confident and ready to impress your interviewer. Remember to be yourself, and let your passion for sales shine through during the interview.

Common Interview Mistake

Not Demonstrating Enthusiasm

Employers want to hire individuals who are excited about the role and the company. Show your enthusiasm by expressing your interest and asking engaging questions.